Branding Projects

A collection of work across brand identity, UX, and direction, exploring how design, function, and emotion come together to create meaningful experiences.

HARU SUSHI

Led a full UX and brand redesign for a Pennsylvania-based sushi restaurant, rethinking the ordering experience from the ground up to improve clarity and drive conversion.

The new system supported over 240% growth post-launch and established a scalable foundation for future expansion.

ZOHWA.COM

Led a digital rebranding for a Seoul-based artificial plant brand with 30 years of heritage, redefining the experience to improve clarity, modernize the interface, and strengthen brand positioning.

The redesign balanced craftsmanship and contemporary aesthetics while creating a more scalable and cohesive digital presence.

SUSHIWA

Led a brand and experience redesign for Sushiwa, repositioning the restaurant from a traditional sushi spot into a more flexible, multi-dining concept.
Focused on clarifying the brand direction and structuring the experience to support a broader menu and customer journey.
The new identity combines bold visuals with a clear, scalable system to enhance usability and strengthen overall positioning.