Branding Projects

A collection of work across brand identity, UX, and direction, exploring how design, function, and emotion come together to create meaningful experiences.

HARU SUSHI

A rebranding project for a Pennsylvania-based sushi restaurant that achieved over 240% growth post-launch.

Designed to balance refined minimalism with modern Japanese sensibility in preparation for franchise expansion.

ZOHWA.COM

A digital rebranding for a Seoul-based artificial plant interior brand with 30 years of heritage.

Designed to express timeless harmony between craftsmanship, nature, and modern form.

SUSHIWA

This branding project was developed for Sushiwa, a well-established sushi restaurant that sought to evolve beyond its traditional identity.
Originally known for its high-quality sushi, Sushiwa aimed to rebrand itself into a diverse dining space, a place where people could share various dishes and experiences beyond sushi.

The visual direction combines playful typography, bold color accents, and structured layouts to create a vibrant yet refined identity that reflects this new, more open concept of dining.